5 Niche Fragrance Brands You Need To Know About
4 January 2023 | By: FACES Team
Niche perfumes are trending at the moment, and you’ve probably seen the term used by your favourite beauty stores across your social feeds. However, it’s not always easy to define exactly what a “niche” perfume is. Read on to learn what makes something niche, and the brands you need to know about.
So, What is Niche?
Niche refers to something that appeals to a specific small group of people. The perfume industry has embraced the word "niche" for several years now, making it a popular buzzword to describe specialized perfumers offering something new and different.
Then, Why Go Niche?
The vast amount of perfumes and brands available makes choosing the perfect scent incredibly challenging. Classic perfumes from well-known designer brands will always have a place in our collection, but that doesn’t mean you can’t explore the world of niche scent too. Here’s some top niche brands to try:
1. Parfums de Marly:
In 2009, renowned perfume expert and creator of Les Parfums de Marly, Julien Sprecher, used his knowledge of notes to create powerful, unique perfumes. The company started with a unisex collection and around two years later had expanded to include thirty different scents. Most of them are men's perfumes, but the bestseller is a women's perfume called Delina.
We recommend trying these:
2. Thameen:
Thameen, means "precious" in Arabic. This British fragrance house is known for its luxury and niche products. The company's founder, Basel bin Jabr, is from the Middle Eastern region, and these fragrances reflect his passion for oriental scents.
The ingredients used in Thameen's perfumes are some of the most sought-after in the industry, such as Taif rose from the desert oasis and Haiti's vetiver.
Find your new signature scent below:
3. Kilian:
Kilian is the grandson of a long line of luxury cognac producers. He decided to take on the challenge of creating a new brand.
His family's home was in the heart of Cognac, and he studied at CELSA. Before he left, he wrote a thesis about the semantics of scent to find a language that would easily describe scents.
Today, many of Kilian's fragrances are inspired by childhood memories of his grandfather.
Here are the bestsellers:
4. Penhaligon's:
William Henry Penhaligon founded Penhaligon's in London, 1970. The brand strives to continue his legacy as a pioneering and creative perfumer while exploring new ideas in elegance. Its creations are still made using the finest ingredients in England. Penhaligon's fragrance has been worn by some of the most prominent individuals in the Royal Family, such as the Duke of Edinburgh and Prince of Wales.
Discover the scents:
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5. Mancera:
Created by Pierre Montale, Mancera soon became a family collaboration when daughter Amelie joined the brand as art director. Combining Pierre’s perfume-making skills with Amelie’s artistic talent resulted in a luxury brand that aims to enhance the West’s experience with oriental perfumes. The brand's signature perfumes are made with noble and luxurious ingredients and the bottles are inspired by Art Deco design.
Here are some of the best:
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